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Veronique LECOMPTE

  • Entreprises internationales et organisations franco-britanniques
  • Directeur Marketing-Communication / Senior Consultant

Paris

En résumé

Directeur Marketing-Communication - Senior Consultant
20 ans+ d'expertise en stratégies marketing-communication d'entreprises et d'organisation internationales
Bi-lingue-biculturelle - 8 ans à Londres
ESSEC

Conseil de dirigeants en situation de crise et d'enjeu opérationnel élevé
Strategies marketing digital
RP (corporate et opérationnel) en situations nominale et de crise (entreprises cotées, M&A, etc.)

Entreprises

  • Entreprises internationales et organisations franco-britanniques - Directeur Marketing-Communication / Senior Consultant

    Communication | Paris (75000) 2016 - maintenant
  • Noesis Consulting Solutions - Fondateur et CEO

    Direction générale | Londres 2013 - 2016 Création cabinet conseil en stratégies marketing-communications et propriété intellectuelle pour les entreprises des énergies fossiles et renouvelables.
  • Reef Subsea - Directeur Communication & PR - Membre Comité de Direction

    Communication | Londres 2010 - 2013 Création de la marque et stratégie MarCom internationale pour nouveau contracteur parapétrolier international - Stratégie nouvelle activité dans l’éolien offshore.
  • ESSEC Business School Executive Education - UK Alumni - Thèse Executive Master - VP Coporate Affairs ESSEC Alumni

    Communication | Londres 2008 - 2016
  • Veolia Water - Veolia Environnement Group - Communications Director Brand & Multimedia Dept: Brand, Internet, Event

    2006 - 2008 * Developed expertise in marketing working with Marketing Departments, with subsidiaries operating in new markets and through Master’s in Marketing at ESSEC Business School (executive programme).
    * Supported and coordinated Implementation of the new Brand Worldwide
    * Coordinated creation and implementation of the new worldwide Brand guidelines for all exhibitions/conference, events (int. & Ext.)
  • Veolia Water, Water Division of Veolia Environnement - Deputy Director Communications

    2003 - 2006 * Press relations & PR on an international basis, incl crisis PR in the USA, France, Romania, Australia
    * Advisor to Senior Managers on key strategic projects
    * Defined and implemented Internet Strategy worldwide for all entities and kind of clients: Industry, Local Authorities and Consumers web sites
    * Supported and coordinated implementation of the new Veolia Water Brand worldwide according Group guidelines
  • Technip-Coflexip - Group Communications Manager: Exhibitions/Conference & Internal Communications

    2001 - 2002 * Developed visibility worldwide of the newly-created firm after merger/acquisition
    * Promoted recognition and knowledge of employees & businesses of both organizations during merger process.
  • Coflexip Stena Offshore - Group Communications Manager

    1994 - 2001 * Created and strengthened corporate image as the world leader in deepwater offshore developments, in this technology and highly competitive-driven business sector
    * Managed Corporate communications in this quoted company (Nasdaq and Paris SE) in close cooperation with Investor Relations Officer and Corporate legal Dept
    * Coordinated numerous crisis situations due to M&A, unsolicited public offer, or clients’ agenda and projects
    * Initiated and developed a lobbying network in key conference worldwide and a network of communicators and marketers in key geographic areas of development
    * Created and coordinated innovative sales & marketing tools to support operations and strategic investments.
  • International Paper (Aussedat Rey) - Internal Communications Manager

    1990 - 1993 * Supported and developed acknowledgement of group’s strategic objectives after a friendly public offering
    * Supported lobbying actions of the VP Environments towards French NGOs about key industrial investment.
  • Cap Gemini Sogeti - Responsable Communication

    1985 - 1989 * Developed strategic publications for both internal and external stakeholders, employees and clients: Group’s Internal Magazine, Annual Report and a magazine on key areas of expertise.

Formations

  • IHEDN - Institut Hautes Etudes Défense Nationale

    Paris (75000) 2017 - 2017 56ème cycle Intelligence économique et Stratégique.
    Rapporteur du groupe d’étude sur la stratégie d'intelligence artificielle pour IA France : La voiture autonome
    Lobbying et stratégies d'influence, corporate affairs, protection secteurs stratégiques, sécurité informatiques secteurs strategiques...
  • Institut Naias

    Paris (75000) 2017 - 2017 Diplôme Marketing Digital. Formation full-time, haute intensité.
  • Essec

    Paris La Défense 2007 - 2009 Marketing Management (mention TB)
  • Université Paris 2 Pantheon Assas

    Paris 1984 - 1985 Année du diplôme
  • Université Aix - Marseille III (Aix En Provence)

    Aix En Provence 1981 - 1984 Maîtrise Droit des Affaires
  • Université Lyon 2 Lumiere (Bron)

    Lyon (69000) 1980 - 1981 1er année DEUG Droit

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